Minimalist Holiday Decor with The Sill

This post may contain affiliate links. Please see my disclosure to learn more.

When it comes to holiday decor, I stray not far from my minimalist tendencies. In much the same way that I favor living plant life for my everyday house decor, I celebrate the holidays in good cheer by littering Norfolk Island Pine on every available surface. Under the impression that “plants make people merry”, I truly feel that there is no better way to deck the halls than placing greenery in nook and cranny.

While my pine trees are purchasable from The Sill, I am also a huge supporter of traipsing about your backyard or neighboring wood to gather acorn, cedar garland, or other berry and evergreen available to you. For city dwellers, a trip to your local farmer’s market to collect eucalyptus could substitute. Or perhaps haul in the olive tree from the patio for a month.

In my opinion, spending isn’t a pre-requisite to decorating with greenery and perhaps there is romance in the acquiring act itself. However, if you’ve found yourself mid-December with nary a moment to plan, The Sill’s holiday collection has a holiday wreath and tree that I dearly love.

I myself own two of the Norfolk Pine Trees and move them about the home regularly. Sometimes, they keep my company in the dining area and kitchen. They also look good on either side of the bed, and occasionally find themselves perched on our media console. Like all plants from The Sill, one can choose their preferred planter. I chose the Grant planter in Cream for that minimalist look, although there is a jolly Holiday Red available. There are also two limited edition colors which are equally beautiful – Forest Green and Pale Gray. The Grant planter has no saucer, unlike The Met planter that I previously wrote about here, so it takes a greener thumb to know when to water and how much. When in doubt, go with less (my running advice for everything). You can shop the rest of the holiday collection here.

My favorite The Sill Plants for the Holidays

How To Care For Norfolk Island Pine

The Norfolk Island Pine is a coniferous wood that would have been extinct if not for a few of their kind surviving the Cretaceous Extinction Event. These few are situated in Norfolk Island in the Pacific, and have evolved to prefer warmer temperatures and ocean spray. The Sill recommends watering every 1-2 weeks with plant placement near medium to bright light. I occasionally mist my two trees in order to mimic the ocean sea, which I’m sure they miss dearly.

This post was sponsored by The Sill, a company delivering joy to people’s doorsteps in the form of foliage. Think of a food delivery system, but for plants. Based in NYC and California, The Sill has a few storefronts for locals to shop at, but they mostly operate via their contact-less delivery service. All content and opinions in this post are mine own, although I do thank you for supporting the companies that support this space. Happy holidays!

A Laundry Bag Worthy of a Minimalist’s Home

While bloggers around me clamor relentlessly about 20 glamorous laundry room remodel ideas, I’ll be over here quietly boasting about one: a laundry hamper worthy of a minimalist’s home. Sometimes, one is all you need.

Let’s start from the beginning. Washable paper. That’s where this story begins. Stylish and practical, this laundry hamper is from UASHMAMA, a family business based in Tuscany. Born from a shoe-maker’s wish to create innovative, functional and sustainable house products, his Italian family came together to invent an entirely new fabric – “AGGO”. AGGO is made with materials from trees that have been cut in a controlled manner, with a little added vegetable wax. In the process of creating this unique fiber, unwanted chemicals are also removed during the washing process.

All UASHMAMA products are made from this innovative fiber via classic Italian design principles to ensure functionality in everyday living. The workforce consists of local artisans in the surrounding Tuscan area, wherein the manufacturing of their products is done. “We are proud to be Italian,” their About section reads. I am proud to own their products.

It may not seem glamorous, paper bags. I never said it would be. But, in reality, it is the nicest paper bag I have ever touched. With a sensation similar to leather, this bag is made of sturdy material meant to do the tough stuff. There is no delicacy required for the task. You can stuff its space full of clothes, yank on the handles, slam it down with a kerplop in front of your washer’s drum. It can take a beating, I can tell.

But I would never treat it so terribly. This bag is a beaut. It is the perfect solution to many of my storage problems. UASHMAMA bags come in a variety of sizes, and can be used in lieu of kids’ toy chests, pots and planters, food storage, trash bins, and of course, hampers.

We got the laundry bag specifically. It is tall and narrow, which fits tricky spaces inside any minimalist’s home. The Avana is a rich color that blends so nicely with our wooden barn door. One is enough for our family of two, even with all the cat hair floating around. For larger families, adopt a few. The bags connect with each other to create a long system of laundry hampers. There are also attachable labels for each bag, which you can write on with chalk. You know, for the organized types such as myself. And if you have no laundry unit inside the home, then I would suggest the Positano bag, for easy closure during your trip from home to the laundromat.

I’ll leave it to the other bloggers to wax poetic about entire laundry rooms. I’ll let other audiences swoon over rugs and countertops and cupboards meant for laundry. I’ve only got a small space. And my UASHMAMA bag. I need nothing more.

This post was sponsored by UASHMAMA. The bag is gifted but my opinions are true and my own. To see other laundry hamper suggestions for small spaces, check out this post.

Laundry Hampers for Small Spaces

This post may contain affiliate links. Please see my disclosure to learn more.

Leave it to me to worry incessantly about finding the right laundry hamper. In the name of transparency, I will admit to having a small break-down over my own laundry bag conundrum. The most mundane thing has caused me to cry as we walked away from Ikea with a solution that was perfectly functional, but definitely not eco-conscious or beautiful.

I have owned the same hamper since I moved out of my parent’s home at the age of 22 years old. I have never upgraded, even after moving four times since. Even after getting married. Even after getting a job and earning a decent living. Because when you are indebted to a system, you have no time to hone in on hampers.

But with the recent events turning my focus inward on where I spend most of my days (home), I can’t help but notice these little details. How the old rattan basket that I proudly bought at Walmart as a symbol of my grown-up-ness is fraying at one end. How twigs have unraveled and fallen off, leaving a little opening at the right-most edge. How it has sat patiently in the middle of the bathroom floor, in between the toilet and the tub, underneath the old towel rod that’s no longer there, waiting for its turn to be noticed. Silently, it endured the slamming of its rickety lid, the careless tossing of dirty clothes into the deep abyss, the merciless plop of its entire being in front of the washing machine. It has weathered weekly abuse, without so much as a peep.

Finally, it was noticed. And thanked for its services. Its time to retire has come.

Its replacement, however, is no easy find. With its retirement came a long list of expectations for the one that would take its place. A few of my requirements, I share below:

I no longer wished to have something wedged between the toilet and tub.
I no longer wanted the laundry to be in plain sight. Which meant it had to somehow fit in the narrow corner next to the washer hidden by a barn door. This narrow space happened to be only 9″ wide.
I didn’t want a hamper that would attract used (but still reusable) clothing until laundry day.
I didn’t want something pricey.
But it had to be eco-conscious and beautiful to look at.
Let alone functional.

I strike hard bargains. I can attest to the fact that, for me, curation is emotionally draining work. Anything that falls short of perfect is painfully inadequate.

What’s the big deal?, you say. It’s just a hamper.

However, nothing in my life is “just” anything. Belittling decisions such as these reduce their importance, which then reduces the end-product of our dwellings. In order to avoid ending up with “less-than”, I need to do the work now. Assuming these things to be trivial would be a mistake. Perhaps that’s a personality thing, but to me, everything is embedded with meaning and purpose, so no, it’s not just a hamper.

The hamper is a symbol holding all hope that I can have my dream home with nothing more than a few pennies to my name. Every item I own is imbued with relentless reserve, discipline and hard work. A reward for my penny-pinching. A sign that it’ll all be okay.

So, yes, I had a break-down at Ikea. After much research, I arrived at the store to find that the one I didn’t want but had come to terms with was sold out. I watched as a customer took away the floor model, having reached it mere seconds before I did. I felt my heart sink, my hopes of a good home dwindle. I walked around for thirty minutes debating on buying the same laundry hamper in black, instead of white. I bought it, resisting the alternative which was to purchase the hamper of my dreams for five times the price. Silent tears fell as I walked to my car.

I’m not saying we should care so much about first world problems such as these. But I hope this post draws attention to the fact that we are human. There will be moments where we will be sad about laundry hampers. Where small space living limitations make life a little harder to live. When decisions have to be made and you need to make do with the one you don’t want. I go through it, too. Like all things, it ends up being okay.

Silver linings still reside in the daydreams.

Below are some of my favorite laundry hampers for small spaces, including the Ikea one that ended up making the cut and entering our home.

  1. Canvas Laundry Bin on Wheels.
  2. A Hanging Linen Laundry Bag.
  3. A Japanese Foldable Hamper.
  4. A Washable Paper Laundry Bag.
  5. A Narrow Ikea Hamper.
  6. A Laundry Station and Hamper.

Slow Hosting

This post may contain affiliate links. Please see my disclosure to learn more. 

On the heels of my previous post about simple recipes made for slow gatherings, I thought I’d share a few of my favorite tips when hosting a get-together or party. Slow hosting, if I may term it as such, takes upfront planning and work. Intentionality is key when deciding what to do in preparation. You could fall down rabbit holes and never dig your way out when considering what details need attending.

Surely, there are sources out there overwhelmingly filled with styling and decor, recipes of feasts fit for kings, as well as libation ideas invented by only the best bartenders. Perhaps I am alone in this, but I’ve fallen privy to over-thinking, and certainly over-doing, a few of my past parties. It’s easy to fall into that trap. However, it’s just as easy to avoid it, as long as I pay attention to a few details.

There are a few things about myself and hosting that I’ve learned to be true.

  • I would rather be a guest to my own party than a server and maid.
  • I would rather participate in deep conversations, delving into original ideas or passionate opinions, than skim the superficial waters of, “hi, how are you?”.
  • I would rather have a good, relaxing evening rather than stress and worry.
  • I want to care about the important things in life, like friends and family.
  • And lastly but most importantly, I want to have a good time with my husband rather than begrudgingly nitpick over details regarding some preformed, overly high expectation. I’ve found that if I set the bar too high for a gathering, I set the success rate extremely low for us as a couple.

So I’ve gathered a few tricks that keep me grounded when it comes to throwing parties. I hope it preps you for the future, where we will surely make up for lost time, gathering in safety and in peace.

  • Opt for a table cloth to immediately dress up any table. Seriously, after this, I feel like the decor is done.
  • Put down the table setting prior to your guests arriving to reduce work once the party starts.
  • Add simple stems in amber bottles or stick tall candlesticks in candle holders, rather than investing in expensive bouquets.
  • Forgo the place cards. Let guests sit where they like and mingle as they please.
  • Forget hanging up banners and buying party balloons, or other disposable item that will only add to the landfill. Trust that your home is good enough to celebrate in, without the temporary frills.
  • Place a linen napkin out for each guest, to reduce the amount of times you need to get up from the table to grab the paper towels.
  • Opt for glassware that can hold water, wine, beer or cocktail, in order to reduce the dishes you need to set out (and later wash).
  • Limit the amount of food types or drinks available. Sometimes, I have a theme or a set menu so as not to overwhelm the guests, or myself.
  • Choose recipes that can be made ahead of time. I am not only talking about side dishes and salads. I also include desserts and appetizers.I try to keep the main entree fresh.
  • Instead of mixing cocktails (which should really be fresh), opt for sangria or table wine. Also, beer or mimosas. Simple things that get the job done.
  • Clear the table at the very end, but toss all the dishes in the dishwasher (my favorite) or the sink. Do not wash them while the guests are here. There is time for that later. No space? A fellow small-home-dweller actually stashes them in the bathtub, to address after the guests have left, which I thought was genius.
  • Don’t be afraid of ordering food. You’d be surprised how many people favor pizza or Chinese take-out. You’re not a 1950’s housewife who has to prove your worth in the form of housewivery. You’re feeding a group of people who already love you for who you are. It’ll be fine.
  • Avoid white noise. That includes music. I suppose depending on the party. I dislike pausing conversation to lift up the needle on the record player. I also dislike when a playlist stops suddenly and someone has to fumble with a phone. My opinion is that, unless your gathering is focused on music listening, music is a distraction.
  • Don’t plan an itinerary. Trust that as the night progresses, things will naturally fall into place.
  • Ensure that there’s a hand towel and toilet paper rolls in the bathroom. Light a candle and set out hand soap.
  • Avoid the goodie bags and give-aways. It requires too much extra work and creates too much extra trash. If you really want to have the guests take home something, opt for consumables. One year for Thanksgiving, we gave away a jar of our favorite enchilada sauce, which we cooked and packaged the evening before. Another year, we baked everyone pastries for the following morning.
  • Finally, let go. Let go of all your expectations. Let go of the pretty Instagram pictures. Let go of your guarded nature. Just be a guest, really.

Simple Things: Art

A simple life is an imaginative life. Sometimes, you have to make do with what you’ve got, and when that happens, you best give way to creativity lest you fail to maneuver a solution out of thin air. When it comes to decorating the home with artwork, I think that sticking with what you’ve already got is best, especially from a frugal standpoint.

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Our perception of what constitutes as “good” art is lacking in credential. We’ve oft walked into a museum of curated work and commented to each other that a kindergartner can do the work. Obviously, this isn’t true. We definitely lack a certain appreciation of what professionals consider masterpieces. But I just can’t justify the expensive prices tacked onto most art pieces. Add this to my short span of appreciation for any piece of work and you’ve spelled out trouble for this art buyer.

So I stick to what works for me – that being simpler art solutions in the form of magazine clippings, posters, or in this case, printed work on a reused Aritzia bag. Free stuff, dorm room style. Transient things that I can throw away in the end without a worry. Things that I actually like hanging up on my walls.

 

This past weekend, our dear friends swung by to drop off a gift for my birthday – a pair of latte mugs and wooden coasters from GoodiesLA. It was wrapped in a reused Aritzia bag with a few bundles of tissue paper. The bag, however, had two different prints on either side on what I would consider quality paper. I decided to cut out both sides, leaving a white border around the image. In lieu of a picture frame, I taped the two images using paper tape with a leaf print on it.

Thus, new art hanging in our kitchen wall.

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I know it seems a bit tacky for some. But I enjoy this way of  decorating. I am able to spruce up the home without spending money or stressing about whether I’ve made the right choice. Let’s face it. Paying for pricey masterpieces leads met to a long trail of anxious thoughts. Did I make a worthy purchase? Does it match the space? Will I like it tomorrow? Am I a crazy person? (Mayhaps).

This is a happy life for me. Truth be told, there’s something about embracing what you lack. This life stage of mine where I can’t pull the trigger on an expensive art piece is how I’ve always lived – stuck in the perfectly imperfect. It’s nice to know that, even now, I’m still growing up, still tied to my early twenties somehow.

A good birthday gift all around.

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Simple Things: Ikebana

It’s Mother’s Day and while most of the Western world is showering their moms with love in the form of large bouquets and wreaths, I figure I’d share a personally preferred minimalist and intentional flower arrangement – ikebana.

The art of ikebana is a Japanese way of making bouquets. Translated literally, it means “making flowers alive”, which to me is poetry itself. Rather than focusing on gathering as many flowers as possible, the art requires a curation of sorts. Typically, only five to thirteen stems are used, and a flower frog with pins are employed to arrange the flowers in a romantic way.

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Unlike flower bouquets lining groceries and florist shops, these arrangements use stems and leaves, even blades of grass. Whatever is calling to the artist is included. It’s the ultimate proof that beauty can be found in even the simplest of things.

I like the practice of Ikebana because it adds an element of mindfulness to the process. Not needing to drive to a floral shop or pay for flowers, I pick simple buds or greenery that I find on walks around the neighborhood. What captures my attention depends on the day, and sometimes even twigs will appear wondrous in their own right. I collect a handful of treasures and curate them when I get home. Curating is arguably the most difficult part, but also my favorite. I put to use everything I know about creating an intentional home and apply it to ikebana.

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I’ve chosen these beautiful vessels from Notary Ceramics, a hand-thrown pottery located in Oregon dishing out the most beautifully minimalist pieces. There are two that I like – one with a water bowl in the center and only a few spaces for stems, and a smaller one with more opportunity for fronds and the like, but without a water bowl.

The water is another element of ikebana. It is said that one shouldn’t care whether petals or leaves fall into the water, for there is beauty in the imperfections, too. I love when soft petals float over the water’s surface, or when small buds break off from their stems into the pool.

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As you’ve probably guessed, for Mother’s Day I gifted my mother one of these flower frogs from Notary Ceramics. I hope that she keeps it by her bedside table, or in the center of the kitchen island for the morning light to shine on. I imagine her finding a few whimsical strands of nature when she walks our family dog with my father. I hope she remembers what it was like to be a child, carrying treasures home from her adventures. May she find a creative moment each week that lends beauty to her home as she carefully chooses her pickings. May more people practice a simpler art, daily, and bring joy to mother’s everyday after Mother’s Day.

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Simple Things: Blue-Light Blockers by The Book Club Eyewear

This post may contain affiliate links. Please see my disclosure to learn more.

When I was a child, I was (subconsciously) vastly irritated by external stimuli. Jarred by sounds, I could not watching movies or television. Stymied by shyness, I preferred not to go out of my way to make friends. In an effort to be left alone, I burrowed my nose in books (quiet things) and spent much of my childhood avoiding tussling with other kids or listening to adults gossip.

At family gatherings, of which there were many, I would sneak into bedrooms to read, or otherwise take up space on the couch, refusing to relinquish my place once settled. On car rides, with typically hours long, I would pack two to three chapter books and read, staying up the entire way using a dim book light. Even at the school playground, I would sit cross-legged on the cement floor with the heaviest novels I can get my hands on. There was no time to waste falling on tanbark and chasing people to tag when there were many other worlds to travel and see. Some children may have found this habit haughty, but I didn’t care what they thought. While they found joy in rough housing, I made myself a personal book club.

A one member only book club.

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This is the Twelve Hungry Bens with the clear Chunk Chain.

Adults in my life would comment the same thing anytime they found me engrossed in a book, face inches away from the page (only the better to smell the yellowing mustiness with), eyeballs tethered to words. “You’ll ruin your eyesight if you aren’t careful.” Reasoning ranging from, “You’re reading much too close” to “The light is hardly bright enough”, landed on my ears as adults prompted me to immerse myself in society the normal way – playing with children my age. In retrospect, they had a point, not about the importance of social interaction (for books can teach you more about society than kids can) but rather about the risk of losing my vision, and I surprise even myself to say that after all these years of incessant reading, my eyesight is still registering 20/20.

This is a shocker considering that 75% of America using some sort of device for vision correction. Perhaps, it was the books that saved me.

You see, I was quite an imaginative child. Reading a book meant lifting my head every few minutes to process what I’ve just read. This would cause me to look at a point farther away from where I was sitting while my  eyes glazed over and my mind transported me to another place. Since I did most of my reading in my room or outdoors, these mini-breaks meant staring at a far-away tree, or watching a sibling across the hallway in play.

When I am engrossed in a truly gripping tale, you’ll find me scatter-brained, flipping through the pages back and forth, trying to skip parts, piecing the story together impatiently. My eyes were trained to constantly move around, not lock in on one distance or place. According to research, this is a good thing. We need  to stimulate our eyes to different focal lengths to prevent fatigue. Thanks to my spacey brain, I unknowingly protected my eyes by doing just that.

Additionally,  I spent a majority of my time away from screens. Saturday mornings didn’t mean early cartoons, because I usually stayed up too late on Friday nights trying to finish a book under the covers. I didn’t watch TV, I didn’t use computers too often (until my junior year of high school when AIM took over my life), and I didn’t play video games. I didn’t own a smart  phone until I was graduating from college. It was a hand-me-down I-phone 4 when the I-phone 6 was coming out. I didn’t take notes on a laptop like 90% of students. I hand-wrote everything, all the way through dental school at the ripe old age of 26 years old, when my classmates took photographs of Powerpoint presentation on their phones instead of write actual notes. I still had pen and paper in hand. I have had about 8 part-time jobs in my lifetime (Jamba Juice worker, Banana Republic Visuals Specialist, Dental Assistant, Math tutor, School Librarian, Dog-Sitter, Baker), none of which relied on computers, and my actual profession, dentistry, has me mostly occupied in an operatory room rather than at a desk

My only screen-time vice would be this space – my beloved blog. Quarantine has made me especially aware of the impact increased screen-time has on my vision. Stuck at home the past few months guilty of habit-scrolling and incessant COVID-update-refreshing coupled with more blog work, I’ve come to notice a slight strain on my eyes that could only indicate fatigue.

Which makes me wonder, does 75% of Americans need vision correction because of eye damage due to an increasingly digital age?

Enter The Book Club. I fell down a rabbit hole of searching for protective eye wear after I started to notice the symptoms of a stressed vision. I first heard of blue-light blockers from Dr. Hyman’s Farmacy podcast episode with Dave Asprey, who created the simile, “It’s like noise-cancelling headphones for the eyes” when describing a similar product. Both the podcast and TBC reported studies that alluded to the fact that blue light exposure has been linked to disruptive sleep patterns (melatonin regulation), headaches, dry eyes, and reduced attention span. After being in quarantine for only three weeks, I knew that I had to get some.

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When I found The Book Club, I fell in love with the Warby Parker-like chic frames that they had to offer. The price range was very affordable considering the health benefits of the product and the fact that it could save you from years of upgrading prescription glasses. If you already have prescription eyewear, not to fear for they also offer differing grades of prescription lenses. Plus, each pair comes with a fabric case to keep your new frames safe.

Lastly, and most importantly, I appreciated the eco-conscious efforts of the company. Their frames are made of 100% recyclable plastic, and their site demonstrates a fairly easy way to recycle so that it is an accessible act to all. Simply pop out the lens and remove the two screws holding the temples in place. Even the chunky chain and accessories that they produce are recyclable! Their frames are packaged in a box in the shape of a novel made from 100% recycled cardboard. The only plastic present was a small window that I assume is for marketing purposes when the product belies stockist shelves.

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After a day of use, I would vouch that there is a difference in the way screens affect my eyes. The glasses are said to block 30% of UV light and screens have a warmer hue when these glasses are in use. I wear them when I use my laptop, scroll through Instagram, or even watch Netflix or Hulu series on the projector. I try not to use them for regular activities or when I am outdoors. I also do not recommend using them when reading a regular book, as the glasses may cause more eye strain than reading without them. Since the main goal of the glasses is to reduce exposure to blue light from screen use and studies are still being done around its full effects or repercussions, I choose to wear them for only times during the day that I use screens.

Perhaps the best solution, however, is to reduce screen-time, but in a world where separation from our screens have become difficult, I am not sure how valid that noble solution may be. All I know is that I am lucky to have had the history regarding eyesight that I had. I am blessed to have a profession that does not require staring at multiple screens for eight hours a day, five days a week. And I am grateful for TBC Eyewear, who has my back when it comes to protecting my eyes.

This post is in partnership with TBC Eyewear. All content, thoughts, and opinions are my own. The mug is from East Fork Pottery in Morel. The glasses pictured are Fan of Seen Labels in Sky with a Chunky Chain and Twelve Hungry Bens in Bourbon

Plant Paper, A New Toilet Paper Alternative for Body and Eco-Conscious Individuals

This post is in partnership with Plant Paper, a toilet paper company focused on creating an everyday product that is both body and eco-conscious. All thoughts and opinions are my own. If you wish to check out Plant Paper in person, they can be found at OtherWild General – a bulk and zero waste store located in Los Angeles, CA. 

Environmental change isn’t going to happen overnight placed in a consumer’s hands. At least, not enough of it. Sufficient change required to turn the tide will involve support from large organizations and changes at the macro-level by government bodies. But as a person who believes in the strength of the smallest of action, I also think we, as consumers, have some power. That power is strengthened when our product choices are intentional, especially when buying products required for daily activities whose redundancy magnifies the effect of our actions.

So here we are again, talking about toilet paper.

Toilet paper is a privilege, which I spoke about in my original post featuring Who Gives a Crap.  But for most people in the United States, toilet paper is a “necessity”. And when certain household products are viewed as such, it becomes more urgent to source these products mindfully. If we can curb the way we use, purchase, and choose toilet paper, then we can really make an impact.

So after a year of advocating WGAC, which is based in Australia, I was ever so excited to come across a California company also shedding light on creating eco-freindly toilet paper alternatives.

Introducing … PLANT PAPER!

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Plant Paper is a company imagined by Lee Reitelman and Joshua Solomon, two individuals who recognized that the ways in which we produce toilet paper does not align with neither our bodies nor our environment. The two then partnered with Scott Barry, creative director of LA’s all day breakfast joint, Sqirl, and on a December morning in 2019, I was able to hop onto a call with Rachel Eubanks, business and life partner of Scott.

The calling to create new toilet paper came after Reitelman and Solomon recognized the amount of energy, formaldehyde and chlorine it takes to convert wood to soft paper. We have a tree-based system of toilet paper-making that was not in effect until the Scott Brothers and Dupont Chemical got into the business. Prior to their invention of the toilet paper that we now see in our minds, toilet paper was made from hemp and sugarcane, both materials that take less chemicals and water to dissolve. The first person to ever invent toilet paper was actually Dr. Gayetty and his T.P. was of hemp!

Interestingly enough, when Gayetty first introduced toilet paper to the public, it did not take. Most consumers at the time could not fathom why one would pay for paper that you throw away. It wasn’t until after the 1880’s that toilet paper began to be seen as a product that signifies upper middle class status – and when you have a product that sells a lifestyle, well, it sells itself.

One thing’s for sure. With the growing attention on climate change, intentional living, and ethical consumer consumption, Reitelman and Solomon are right. “Tree paper should be, and will be, a thing of the past.”

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Great for the Environment, Swell for the Bum

The focus of Plant Paper is to create a toilet paper that is good for the body and the environment. The amount of chemicals used in the production of paper used to wipe butts is a long list – the most toxic ingredient included is chlorine which is used as chlorine bleach.

When you think of toilet paper, what color comes to mind? Usually, white. All white toilet paper require a bleaching process that turns the paper from a natural brown tree-color to a color that is deemed “sanitary”. Plant Paper wishes to change consumer perception of what toilet paper looks like. Plant Paper is BROWN, and avoids harsh chemicals such as bleaching agents and formaldehyde. If we can get people to embrace naturally colored toilet paper, then we can eliminate unnecessary chemicals that we are essentially wiping all over our bodies.

In fact, I would wager that not many Americans are aware of the fact that 37 gallons of water go into every roll of tree paper, plus a gallon of chemicals. Chemicals such as bleach and formaldehyde are known to cause UTI’s, hemorrhoids, and fissures in our bodies. But these are things we’ve grown accustomed to because we don’t stop to think that there is another way. 50 to 60% of women will get UTI’s in their lifetime and half of all people will get hemorrhoids by age 50. Something to think about.

Additionally, we must consider the environmental implications. Options on the market for eco-conscious toilet paper include recycled paper such as that of Seventh Generation, which is where most conversations stop. However, the resources required to recycle paper are often more than simply producing from new trees. In a world where resources in general are running scarce, we must consider more than the number of trees we save. We must consider the true cost. Recycled paper is no longer an option that is good enough.

Plant Paper looked at alternatives to both trees and recycled paper. They landed on the notion of using a type of grass to produce their toilet paper. Grasses grow incredibly faster than trees do. They first considered hemp as an option but eventually landed on bamboo, one of the fastest growing grasses in the world. Bamboo can grow up to 36 inches every 24 hours. Because of this choice, they had to turn make their production China-based, which means there is the logistic of still shipping their toilet paper half-way around the world.

When asked how they mitigate that choice, Rachel from Plant Paper explains that they try to reduce the impact by shipping in containers and sending in bulk. This reduces the shipping frequency, and all fulfillment of orders originate from centers in North Carolina. Currently, all orders may only be made via their online site, but the goal is to bring ethical toilet paper to locations near you.

Their dream is to eventually create a dispensary system where people are encouraged to bring their own bag and take as many rolls home as they need. Currently, they have their toilet paper stocked at OtherWild General in the Los Feliz neighborhood of Los Angeles. You can find Plant Paper in the Zero Waste/Bulk Section of the general store. Hopefully, these babies will start popping up at more folk shops and zero waste stores.

Beyond Environment and Health

To say that the environmental and health benefits are secondary to the real reason behind the creation of Plant Paper is true. This goes beyond current consumer trends and green washing and embracing the new status symbols of upper middle class. The true reason to buy a product like Plant Paper is simply because it is the best product out there.

We are a society trained to be content with unsatisfactory products and to accept that “it is what it is”, so much so that we even have a saying for it. We can no longer settle for mediocrity. We got to the point where we created recycled toilet paper with Seventh Generation, ticked off the box that said we were eco-conscious consumers, and stopped further conversation. But that’s not where it ends.

Plant Paper pushes the envelope to do more. How can we replace trees with a more sustainable material? How can we deconstruct the expectation that toilet paper should be white and thereby get away from all the chemicals? How can we reduce the amount of toilet paper usage all together? Perhaps we raise awareness of the recentness of toilet paper, and tell the story of it’s initial rejection by society. Perhaps we shed light on the fact that it is a monopoly controlled by one company, and that is why change at the macro-level is so difficult to achieve. All of this was discussed in my one hour conversation with Rachel, and it has got me excited about this company.

As Reitelman and Solomon worded it in another interview, we’ve created a hybrid car but the end point is an all electric vehicle.

The Verdict:

So now, the question most of you wish to be answered: How is the quality of toilet paper?

Plant Paper is double-sided and 3-ply. One side is soft and silky, what the team jokingly say is for dabbing, whereas the opposite side is textured, you know… for grabbing. With a smile on my face and a giggle in the air, I can see that it is this kind of whimsical thinking and creativity that has the power to change the world.

The branding for Plant Paper is simple, at best. Unlike Who Gives A Crap’s enthusiastic and colorful branding, Plant Paper may appeal more to minimalists who wish not to inundate their bathroom with colorfully wrapped rolls. If I am being honest, I myself prefer a more calm loo environment that reminds me of a zen spa and am relieved to know that such an eco-conscious option exists. Additionally, I prefer the buy-as-you-need approach of Plant Paper over the bulk orders of Who Gives A Crap. I think that what separates Plant Paper from Who Gives A Crap is their vision to be a wellness product in addition to being an environmentally friendly product, but what sells it to me is their hope to change a social norm by getting consumers to question, “Why?”

If you wish to try Plant Paper for yourself, I highly do recommend. I do not receive a commission from Plant Paper for your purchase.

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