I wanted to start a new series called Spotlight, to share with you guys companies, shops, and individuals who I think are doing great things. I believe it is important to acknowledge others who have similar values and who are doing something good in order to make this world a better place.
I wanted to start this series by sharing with you Daydream Surf Shop’s mission statement and story. I like their coffee, sure, but I like their welcoming, positive attitudes, their curated style, and their overall philosophy even more. Visit them to experience the good vibes for yourself!
Opened in the Winter of 2016, Daydream is the creative, experimental love child developed by Becca Mantei and Kyle Kennelly, who have spent years building their own and combined contributions to a space that serves to promote the overall intention of good vibes. As our fellow beach children mature into adulthood, Daydream is there to guide them to a refined and higher vibrational lifestyle with a focus on design, quality, and functionality. Becca draws from her background in fine art and interior design to bring the community unique goods that bring a higher appreciation to the objects in our lives. Kyle, draws his main inspirations from his connection to nature and his community. He has been a long time advocate of getting folks together and into the ocean. Whether it’s rounding up his pals for coffee before a morning dawn patrol or planning weekend surf safaris, Kyle believes that a group’s stoke is greater than the sum of its parts. In the same spirit, Daydream will act as the aquarian surfer’s club house to enjoy a morning coffee or tea and ponder the ideal board/wave pairing to maximize stoke, creativity, and good vibes.
We want everyone that comes into our shop to walk out with a treasure that makes them feel special every time they look at it. Whether its a present to a friend or yourself, you deserve to come into contact with things that brighten your day. Beyond the goods we carry, Daydream’s coffee shop offers unique coffees that aren’t found anywhere nearby in a effort to give people the jump start they need to a productive, feel-good day that hopefully leads them to the ocean at some point. Our Surf Club program is one of the most important aspects to our shop, in an effort to break down the price tag barrier that comes along with surfboard experimentation, we seek to provide wave sliders looking to experiment with all types of high quality boards from hulls and logs to bonzers and keel fishes so that they can tap into a style of surfing that suits them best.
Daydream seeks to move us towards objects with soul that are built with love and ethical business philosophies. Inside you’ll find a diverse mix of hand shaped surfboards, beautiful crafts, both new and vintage clothing, rad records, and cosmic coffees. The majority of these items are currently not available in the county.
The world as we know it is experiencing a cultural shift and it’s becoming apparent slowly in many different ways. One place that we’ve noticed this shift most is the way people look at their possessions, rather than wanting a larger quantity of things, people are seeing that quantity is not necessarily important and that what really matters is having belongings that hold meaning in your eyes. In addition, the transparency of information regarding how goods are produced has led to a great deal of attention being placed on the ethics of labor that is employed in the production process. When we buy something today we want to make sure that it is sending a signal that we agree with the creators production ethics and that it isn’t just another basic object that we are eventually going to throw away one day. This philosophy of consumerism can be transferable to everything from surfboards and wetsuits to ceramics and coffee. We want to give people good options to participate in this shift. We go through all the hard work of making sure that the items we carry in our store are of the highest quality and created in an ethical manner.