Today is a sad day, and will likely continue to be a sad day for me for the rest of my life. It is with a heavy heart that I reminisce on past Black Fridays that I regret ever participating in. Growing up, my family held a huge emphasis on acquiring material goods and symbols of social status and wealth. Hence, Thanksgiving was never the real holiday. The real holiday was the day after turkey day, Black Friday, and it consisted of doing only one thing. Shopping.
I remember as kids, we were told to go to bed early on Thanksgiving so that we could wake up early to hit up the stores for their sales. Me and my cousins would all wake up early and, in a flurry of excitement, get dressed and pour over discount advertisements at the breakfast table while we ate left-over food for breakfast. Then we would all hop in vans and be driven to the outlets and malls by our parents and dropped off. We would separate into groups, with me managing the money my parents gave for myself, my sister, and my little brother. We spent the whole day walking, visiting every store and checking out the best deals. We wouldn’t make our decision until the end of the day, when we have exhausted every deal out there and picked the best deal that we saw, or the item we ended up most wanting that day. Some days, we would go to multiple outlets, then return to the outlet with the store with the supposedly best deal. What a waste of gas and precious time. We weren’t going out there to shop for something we actually wanted. We went out there with a mission to spend a certain amount of money that we were given on something that gave us the best-short-term-longing-feeling. And we HAD to spend it that day, otherwise, we would “miss out” on a good deal, and that money would be “wasted”. Talk about experiencing the real FOMO as early as 13 years old.
In addition to being taught awful habits regarding spending money, as well as de-valuing money throughout this entire process, you would not imagine the stress we went through on the blackest of Fridays. First world problems, I know, but seriously, it’s a true problem! We ran ourselves ragged, searching for the perfect thing. I was holding all the cash for my siblings and myself, and they would be running back and forth to me asking for a certain amount of it, and returning the change, and asking me how much they had left. I was a walking calculator zombie, not a human being. And then imagine the amount of thought and aggravation that went into deciding what to buy. The constant doubt of whether I was spending my money “wisely” on the best deal possible. The debate between getting a bang for your buck, or something you actually like (I say “like” and not “want” because I doubt we truly “wanted” any of that stuff. Don’t get me started with “need”). And oh, the comparisons afterwards! We would sit together at the end of the day, at In N Out or some other harmful fast food restaurant, and discuss what we spent our money on and how one deal was better than the other. It would pretty much be a show of who got the best thing, as if that was a measure of our self-worth, as if it was equivalent to our best life accomplishments.
Rather than spend time with each other, we spent time alone, in our own minds, as well as physically. The parents would drop off the kids and the kids would separate from the parents. In order to pursue and peruse our different interests, the kids would break up into groups. A group would enter a store, and then the individuals would look on their own. The only time we ever came together was when we wanted to gather all our resources or divvy up allocated money. Sad, sad, sad, I told you this was sad.
And now, Black Friday begins on Thanksgiving Day in the evening. I think of future generations and wonder what they will learn from all of this. I understand getting a good deal on something you may need, but watching videos of people line up, race through the doors, kick, shove, push, fight, I mean, is that really what life has turned into? It’s like the scene from Mean Girls where the shopping mall turns into a jungle scene. Now that I’m becoming less and less attracted by typical American consumerism, I sit back and can’t help but feel slightly disgusted with my past self. Our day of thanks is slowly turning more into a day of thanks for things rather than for things-that-truly-matter.
This year, Mike and I made sure to set aside time for our family and friends, the only things that really matter to us. We opened our doors and offered our home to everyone, as a way to say, “This is what we want to spend our time doing. The doors are open for you to come into our lives any time.” We have no desire to go out today, on the blackest of Fridays, to shop for ourselves and buy things we do not need. I have no desire to be surrounded by demanding customers and exhausted teenage clerks. I am not trying to depress myself the day after Thanksgiving. We both have the day off, and I think we are going to go out on this beautiful 85 degree weather (in late November! Thank you California) and enjoy the outdoors, at the park or the beach. Something to acknowledge all the blessings we have in our lives. And to spend time with each other, after spending the past few days with everyone else.
If you must go out there and get some early Christmas shopping done (I am still an advocate of getting to do lists checked off), then please consider shopping for meaningful gifts. Companies have started using Black Friday as a way to give back to charities and communities. Consider the following companies, so that at least the money you spend is used for a greater good somewhere where they don’t have money to spend.
Pantagonia – 100% of sales* to grassroots organizations working to create positive change for the planet in their own backyards. We’re determined to use every means at our disposal to defend our world’s climate, air, water and soil. In these divisive times, protecting what we all hold in common is more important than ever before.
Everlane – This year’s Black Friday fund goes towards building an organic farm in Vietnam, where pesticide use is so out of control that it is difficult to find safe food.
Check out more stores, here, and here, if you must. Or better yet, volunteer your time to an organization this holiday season, and give back what you can. Consider making a donation to a charity under someone’s name. More meaningful gift guides to come in the future, perhaps.
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