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Cocofloss is a product created by the sister duo, Cat Cu and Chrystle Cu. Cocofloss is a fun (and highly effective!) floss that is bridging the gap between a socially perceived arduous task, and a walk on the beach. Their vision imagines a future where everyone can keep their teeth for the entirety of their lives! Their reach is on the global scale, helping those at home develop good preventative oral hygiene habits, as well as those outside our borders, who may not have access to the tools and education needed to maintain a healthy smile. The truth of the matter is, flossing is not exactly exciting stuff… until NOW!
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Who are the imaginary minds behind Cocofloss?
I’m Cat, and I started Cocofloss with my sister, Dr. Chrystle Cu! My sister is a tooth geek, philanthropist, and preventative dentist who graduated from Wellesley College and the Arthur A. Dugoni School of Dentistry. I’m an entrepreneur, yoga-addict, and art-lover. I studied engineering at Stanford and worked in finance, art, and tech before joining forces with Chrystle to start Cocofloss.
What was the inspiration behind creating Cocofloss?
Chrystle is very prevention oriented – she’s that dentist who spends an hour educating each patient about their teeth and gums – and Cocofloss embodies her dream to make taking care of your smile more effective and fun. Chrystle’s dream is for everyone to be able to keep their teeth for life.
I love how Cocofloss is geared towards making flossing a fun experience! What are some of your favorite aspects of the product?
I love the Caribbean-blue floss color. It evokes freshness and blue oceans full of possibility. And of course, it’s functional! Folks can see their progress flossing as plaque contrasts against the blue threads.
Which one is your favorite flavor? Are there any limited editions to try?
Watermelon! Just launched this summer as a limited run.
What are ways that Cocofloss can incentivize people to develop good flossing habits?
Cocofloss delivers a flossing experience that’s both rewarding and fun!
When I ask a lot of young patients if they have been flossing, their main excuse is, “We ran out of floss in the house”. Tell us more about your 6 month floss plan!
Would you floss tonight if you knew more floss would be arriving tomorrow? Customer behavior suggests so!
If you guys have ONE piece of pro tip for people who can’t get into flossing, what would it be?
Flossing is an acquired taste. Floss daily for 21 days (the number of days it takes to create a habit) with Cocofloss and soon enough you’ll begin to crave it.
Would you care to share some of your favorite flossophies?
Bliss is a life lived in balance – take an adventure and enjoy the familiarity of home, take something and give back something, set big dreams for the future and enjoy improvisation also, eat your cake and don’t forget to floss too!
I notice that you guys love to travel, just like me! I think it’s especially important that you’ve linked travel with having floss with you, all the time, when you’re on the go. Any tips on how to remember to floss during times when we are busiest and most on the go?
Keep floss in your bag so that you can floss whenever you feel like it and don’t be embarrassed to floss on-the-go! I’m often that awkward human flossing in public or on-the-go.
How is Cocofloss making an impact on a global scale?
We’d like to inspire folks to keep their teeth for life around all corners of the globe. To name a few, we’ve donated Cocofloss to communities in the Caribbean, the Philippines, and Mexico. The worldwide floss party is just getting started.
I was born in the Philippines, so I share a connection with your mission. I, myself, personally returned home to Manila to give free dental care for a week. Can you share any insight as to how your experience was?
The global tooth decay epidemic is so painfully real. What people need most is prevention and nutrition education. Unfortunately, sugar is used as a universal rewards across all cultures. We need to shift the way people think about rewards, and instead educate and reward with preventive tools like Cocofloss.
More on Philippines mission trip here (happy to discuss more also): https://cocofloss.com/blogs/cocofloss-life/a-note-to-the-kids-in-bohol-philippines
How do you envision making preventative dental care attainable to all groups of people?
We’re using the internet and social media as vehicles for prevention education. Our Cocofloss website has free education for all, and we’re on a mission to make flossing something everyone looks forward to daily.
Where will Cocofloss go next?
We have big plans to help folks find their smile wherever they go. Stay tuned!