Getting to Know: Cat and Chrystle Cu of Cocofloss!

This post may contain affiliate links. Please see my disclosure to learn more.

unnamed-6Cocofloss is a product created by the sister duo, Cat Cu and Chrystle Cu. Cocofloss is a fun (and highly effective!) floss that is bridging the gap between a socially perceived arduous task, and a walk on the beach. Their vision imagines a future where everyone can keep their teeth for the entirety of their lives! Their reach is on the global scale, helping those at home develop good preventative oral hygiene habits, as well as those outside our borders, who may not have access to the tools and education needed to maintain a healthy smile. The truth of the matter is, flossing is not exactly exciting stuff… until NOW!

Related Posts:

Who are the imaginary minds behind Cocofloss? 

I’m Cat, and I started Cocofloss with my sister, Dr. Chrystle Cu! My sister is a tooth geek, philanthropist, and preventative dentist who graduated from Wellesley College and the Arthur A. Dugoni School of Dentistry. I’m an entrepreneur, yoga-addict, and art-lover. I studied engineering at Stanford and worked in finance, art, and tech before joining forces with Chrystle to start Cocofloss.

What was the inspiration behind creating Cocofloss?

Chrystle is very prevention oriented – she’s that dentist who spends an hour educating each patient about their teeth and gums –  and Cocofloss embodies her dream to make taking care of your smile more effective and fun. Chrystle’s dream is for everyone to be able to keep their teeth for life.

I love how Cocofloss is geared towards making flossing a fun experience! What are some of your favorite aspects of the product?

I love the Caribbean-blue floss color. It evokes freshness and blue oceans full of possibility. And of course, it’s functional! Folks can see their progress flossing as plaque contrasts against the blue threads.

Which one is your favorite flavor? Are there any limited editions to try?

Watermelon! Just launched this summer as a limited run.

DSC08132

What are ways that Cocofloss can incentivize people to develop good flossing habits?

Cocofloss delivers a flossing experience that’s both rewarding and fun!

When I ask a lot of young patients if they have been flossing, their main excuse is, “We ran out of floss in the house”. Tell us more about your 6 month floss plan!

Would you floss tonight if you knew more floss would be arriving tomorrow? Customer behavior suggests so!

If you guys have ONE piece of pro tip for people who can’t get into flossing, what would it be?

Flossing is an acquired taste. Floss daily for 21 days (the number of days it takes to create a habit) with Cocofloss and soon enough you’ll begin to crave it.

Would you care to share some of your favorite flossophies? 

Our flossophy:

Bliss is a life lived in balance – take an adventure and enjoy the familiarity of home, take something and give back something, set big dreams for the future and enjoy improvisation also, eat your cake and don’t forget to floss too!

I notice that you guys love to travel, just like me! I think it’s especially important that you’ve linked travel with having floss with you, all the time, when you’re on the go. Any tips on how to remember to floss during times when we are busiest and most on the go?

Keep floss in your bag so that you can floss whenever you feel like it and don’t be embarrassed to floss on-the-go! I’m often that awkward human flossing in public or on-the-go.

How is Cocofloss making an impact on a global scale?

We’d like to inspire folks to keep their teeth for life around all corners of the globe. To name a few, we’ve donated Cocofloss to communities in the Caribbean, the Philippines, and Mexico. The worldwide floss party is just getting started.

29

—————

I was born in the Philippines, so I share a connection with your mission. I, myself, personally returned home to Manila to give free dental care for a week. Can you share any insight as to how your experience was?

Chrystle:

The global tooth decay epidemic is so painfully real. What people need most is prevention and nutrition education. Unfortunately, sugar is used as a universal rewards across all cultures. We need to shift the way people think about rewards, and instead educate and reward with preventive tools like Cocofloss.

More on Philippines mission trip here (happy to discuss more also): https://cocofloss.com/blogs/cocofloss-life/a-note-to-the-kids-in-bohol-philippines

30

How do you envision making preventative dental care attainable to all groups of people?

We’re using the internet and social media as vehicles for prevention education. Our Cocofloss website has free education for all, and we’re on a mission to make flossing something everyone looks forward to daily.

Where will Cocofloss go next?  

We have big plans to help folks find their smile wherever they go. Stay tuned!


A sincere thank you to Cat and Chrystle, who took the time to talk about what Cocofloss has to offer. If you’d like to read more about my personal experience with Cocofloss, check out my review here!

Getting to Know: Molly Acord of Fair + Simple

IMG_7062.PNG

Molly Acord is the founder of Fair + Simple, a company created around the act of gift-giving. Desiring to give people a simpler way of gifting products that are fair trade and that have a humanitarian impact, Molly created a gift card that can be redeemed for any item in an ethically sourced collection. “Gift giving is my love language, handmade is close to me, and serving others is a privilege. This is where I fit.”

What inspired you to start Fair and Simple?

There was a point when I realized that my buying practices were likely having a negative impact on the world, and I began to educate myself on how to change.  It is so overwhelming, and almost paralyzing, at first.   I was inspired to start Fair+Simple from a desire to make it simple to give a cause-based, socially-conscious gift.

Where does the name Fair + Simple come from, and what does it represent?

The idea for a simple gift card fell from the sky, and I knew immediately it was a calling.  I called my husband, a school-teacher, and right away pitched the idea.  He also received an equally excited call a few minutes later with the idea for our brand name.  Fair means that every gift in our collection is fairly-traded and cause-based.  Simple represents this idea that a recipient of a F+S card can redeem it for any single item in the collection.  When you don’t know what to get someone but you want to shop ethically, you can give a card and let them choose their own gift.

Fair trading | Simple giving.

fair-and-simple-card-juaregi

What values do you want your company to represent?

We desire to offer a meaningful gift that simplifies our customer’s life, while positively impacting the person behind the product.  We value sustainability which involves both ethical manufacturing and intentional design.

What do you hope to change in the way we as a society consume products?

Gift giving is a unique time to make a difference.  Instead of defaulting to a Starbucks gift card (no offense to Starbucks!) every time someone isn’t sure what to give, I want customers to use that opportunity to support fair-trade artisans around the world who have need.  Instead of careless and easy, it’s careful and simple.

What is the humanitarian impact of the companies F+S supports?

We seek to benefit those in high need.  The gifts in our collection support a series of impact including clean water initiatives, a recovery house for women, fair paying jobs for impoverished people, vocational training, micro-loans, and educational sponsorships.  While I love culturally rich and highly skilled artisan products, my heart is more geared for the marginalized people who have nothing: no skills, no startup money, no market access.

26153020_951894094961612_4854931379567198208_n

 Does Fair + Simple look into eco-friendly products as well, or do you focus more on the social impact primarily?

To me, environmental and social responsibility are inextricably linked.   I believe social impact starts at the supply chain.  If you are using natural fabric, that means it starts at the seed and the farmers who grow it.  This extends to how a product is made, how it is used by customers, and how it ends its life cycle.  People and planet are all over these steps.  We have also noticed that the fair trade world is a bit inundated with items like jewelry, scarves, and leather goods.  We will always have these items in our collection where impact is the greatest, but we are currently making strides for some products that support our values for simple living and high impact sourcing.

Lakareber_Doreen_3-e1520465193523.jpg

How do you go about choosing which companies to partner with?

We look for companies that have both a beautiful mission and product.  I believe women and education are the main catalyst for change in a community, so we primarily work with companies that support these two initiatives.  We also need to have a well-rounded collection, so this plays a factor in which companies are in the collection.  No matter what, the cause of the company must be the main reason why they exist and they need to align with our developed standards of production.  I have a deepening desire to connect customers with the person behind the product, so I have started to work directly with groups where there is a high need.  This includes single moms weaving coop in Peru and a sewing coop in the Philippines! These products are scheduled to launch in the Spring.  I only have so much buying power, so I make it count.

21690735_174509123107961_7142745078144958464_n

In a perfect dream world, what is your ideal future in terms of the way consumers and makers interact and trade and purchase goods?

In my dream world, consumers are intentional about purchases.  Over-consumption is obsolete, and people buy what they need and take care of what they have and give where there is need.  Less disposable, less carelessness, less disconnect.  More reuse, more intention, and much more connection.

To help with your gift-giving endeavors, Fair + Simple is offering TheDebtist readers 15% off with the coupon code debtist15“. As always, every item in the collection gives back to a partner company’s mission. Offer valid until March 31, 2018.