Elizabeth Suzann has been a great model for me. I was initially attracted to her work via another blogger’s partnership. When I saw her timeless collection and her ethically sourced fabrics, I fell in love completely. Her commitment to sustainable practices while prioritizing their employees is something all companies should aspire to. Of course, the price point reflects the quality, and I have not yet pulled the trigger on making such a purchase. But since I am human, I have drooled over the images that I’ve found online and I occasionally browse the site for new products.
Recently, I visited her site and was shocked to see that half of all of the models were plus-sized women. I recognized it right away as a means to be inclusive and to change the “ideal” imagery that the fashion industry continually shoves down our throats. The impossibility of everyone being extremely tall, slender and leggy is not new news, especially for a five-foot Asian female such as myself.
So my initial thought was, “Hurrah!”
However, as I continued to scan the shop, I got more and more annoyed at the images of tall, plus-sized women. I could not imagine or see just how these pieces would fit me. I could not relate or get a good idea as to how the products fit. I thought to myself, “How absolutely frustrating this is. They hardly put up child-like figures online and I’ve already had to learn how to adjust for my short height when I look at tall elegant swans. Now I have to learn how to imagine the clothes on myself using an even farther frame of reference?”
And then it hit me.
How must thesewomen feel, when the fashion world makes them invisible? How could THEY ever imagine how clothes would fit on them after seeing stick figures? If I cannot imagine how clothes would fall on me, how can the opposite be true? These plus-sized women have had to deal with this issue their whole lives! Talk about annoying.
By the way, do you know that the average American size is 16 or 18?! But we’ve got size DOUBLE ZERO models on the cover of every magazine!
I haven’t lived with this same problem all my life, but let me tell you how it felt to live with it for five minutes.
The shopping experience becomes very depressing. Emotions associated with shopping include frustration, anger, and pain. It feels almost hopeless to get to an understanding about the articles of clothing I am looking at. There is a self-esteem cost associated with the inability to relate.
Living with these affirmations could be detrimental to the human psyche.
Elizabeth Suzann’s embracing of different sized women is refreshing. Other sustainable companies should take stock – Everlane I am looking at you. If you are going to change the fashion industry, why only make sustainable clothing for skinny people?! In order to make ethical fashion and slow fashion a thing, we need to include everyone.
Elizabeth Suzann has made it possible to shop responsibly for more women out there in this one act. She has sizes in short, regular, and tall, ranging from XXS to 3XL.
That’s something to be proud of.
This post was not sponsored by Elizabeth Suzann. All thoughts and opinions are my own.
This post may contain affiliate links. Please see my disclosure to learn more.
The founder of Irro Irro, Marie Miao, is a kindred spirit of sorts, balancing a career in the medical field with an entrepreneurial creative endeavor. Her company was born out of the recognition that the fashion industry was lacking in their inclusiveness of people with medical disabilities. Her experience with cancer patients has given her a unique perspective and her dedication to making a difference in the lives of those affected is very inspirational. Her efforts in creating an eco-lifestyle brand inclusive of adaptive lives is apparent in Irro Irro’s minimalist yet functional designs. More wondrous is her determination to create social change and her brazen advice for others who wish to do the same through creative work.
Hi Marie! Before we begin talking about Irro Irro, can you let our readers know a little bit about yourself?
Hi! Thank you for having me.
Outside of Irro Irro, I wear a few hats as a mother, wife, and oncology social worker. I am Japanese, but much of my early childhood was spent in Hong Kong, so I identify with Chinese culture as well. I am a total extroverted introvert. I push the extrovert out during pop-markets and social gatherings, but love and crave complete solace to rejuvenate.
I, too, am an extroverted introvert! Sometimes this polarity helps to grow a person and stretches their ability to fill in different roles. For example, I heard that your career as a social worker in the medical field inspired the creation of Irro Irro. How did that inspiration come about?
The inspiration came when I started making my own clothing for work. I have never been a slacks person, and find tight clothing uncomfortable (except during hot yoga), so I made a similar version of the current Chloe dress in our soft double gauze. When I wore the dress to work, I started receiving comments from my patients stating, “I wish I had something like this to wear during treatment.” That was my “AHA” moment … the moment when both of my passions (fashion and helping others) aligned.
From there, I altered the pattern knowing the physical ailments and side effects that can come from treatment. I also interviewed physical and occupational therapists and individuals that encounter daily hurdles with dressing. Simple tasks like putting clothes on/off can be the biggest frustration for someone’s morning, and if I can ease some of that, I think it’s a start. There are very few modern adaptive clothing lines, and I’m hoping I can make a difference for a community that is often overlooked.
I think it’s wonderful that you’ve made medical inclusivity a pillar of your branding. It doesn’t cross the minds of most, and I feel that it is important to bring this awareness into the fashion industry. The ability to dress yourself, among other tasks, is a very powerful, albeit simple, affirmation for medically compromised patients.
But your dedication does not stop there. I heard that you also have a philanthropic pursuit that gives back to cancer patients?
You are too kind, thank you. Currently, 1% of Irro Irro proceeds goes to Children’s Lives Include Moments of Bravery (CLIMB). CLIMB provides training to clinical professionals (like myself) to incorporate CLIMB into their hospital or Cancer Center, which allows the organization to provide a support group for children ages 6-12 whose parent has been diagnosed with cancer. I run the program where I work, and I have personally seen the impact it can make on a family who is feeling lost or overwhelmed by a Cancer diagnosis.
Often the children and family members are overlooked because the main focus is, of course, the patient. But usually, the patient’s first thought is, “How do I tell my children?” or “How do I support my family?” This program provides a bridge for some of those worries, and I’m hoping as the brand grows, the percentage of proceeds will grow as well.
I am curious… what your feelings are about how the creative aspect of Irro Irrro feeds your medical profession, and vice versa? Do you feel as if the two are unrelated or work hand-in-hand?
Initially, I thought it was unrelated. As I grew more confident in the brand, I started to question “Why the divide?” Irro Irro wouldn’t be what it is without my professional background but naturally, the inner dialogue in my head kept minimizing my knowledge because I didn’t come from fashion. It’s interesting though, to be part-time corporate and part-time entrepreneurial and seeing the pros and cons to both. I’m not sure what the future will look like, but I’ve realized that this is part of my story, my unique journey, and I have to embrace each part.
Surely, working two professions requires more time and effort than working one. How do you find a balance between the two?
I’m not sure there’s a perfect balance, but I do prioritize self-care and I am an avid planner (with a color coordinated physical planner). To be honest, I am NEVER balanced in all areas of my life. Some days, I feel like an awesome mom, and some days, I’m left with guilt because I’m focusing on the business. My daughter is at an age where she loves to help, so I do try to involve her as much as possible, which helps with the guilt. And really, the mom guilt will always exist, I’m just learning to cope with it.
The biggest help for me to stay emotionally, mentally, and physically sane is hot yoga. My life has changed drastically since practicing hot yoga. It has challenged me in all aspects of my life, and I feel like I’m flushing out the toxins out of my body every time I take a class. It’s also one hour to myself to unplug, be in silence, and meditate. I make sure to add hot yoga in my calendar at least 3-4x week. It’s also helpful that I have a supportive husband who cheers me on even when I’m stuck in the office when he’d rather I be on the couch watching TV next to him. The sacrifices are real!
And vacations! Those are necessary even if it’s a stay-cation. It’s hard to shut my entrepreneurial brain off sometimes, but vacations help me feel passionate, inspired, and rejuvenated.
“Irro” is a Japanese term, isn’t it? Would you care to share what Irro Irro means?
Irro Irro together means variety. I have always been fascinated by colors and I could stare at abstract paintings for hours just enjoying the depth and uniqueness of one color. It’s funny you ask, because while I’ve been trying to add more colors, many of my customers request black (which I totally get)! I’m working on a project that involves more color, so I’m hoping I can share that next year.
I am definitely one of those guilty of requesting black (or gray or beige…)! Your brand, however, still embodies a very minimalist design. How do your roots play a factor? Have you always been attracted to neutral palettes and stream-lined shapes?
Traveling to Japan and other countries always brings me some sort of inspiration, but I have always loved my neutrals and the sense of calm, peace, and centered-ness that they bring. I’m embarrassed to share how many white shirts I own!
I do love a good bold color and pattern though; it evokes a different type of feeling. I think the same goes for shapes. My go-to’s are usually clean shapes but once in a while I love big statement pieces, especially for outerwear. One day, I hope to incorporate that into Irro Irro, as well.
I love how you mentioned centered-ness. I believe that simplicity helps to create space for a meaningful lifestyle. What are your thoughts on how minimalism (both in fashion and in the everyday) can foster an intentional life?
I do believe a minimalist lifestyle brings forth intention, challenging you to only purchase what you need, and purchasing items that will bring long-term value into your life. Since fostering a minimalist wardrobe and lifestyle, I don’t press the “purchase” button so quickly, and scouring secondhand gems have been a fun challenge. It’s also challenged me to be creative, styling what I already have differently, and shopping around the home when re-decorating. I’ve always related a clutter-free home to a clutter-free mind. Simplifying all parts of my life, not over-extending myself (although I’m still working on that one!), and keeping routines as simple as possible has improved my overall mental health.
In this space, I try to highlight not only small businesses, but more specifically, people trying to create environmentally conscious products in socially responsible ways. Would you mind sharing with our readers ways in which you are trying to ethically produce your products, source materials that are eco-friendly, and reduce the amount of waste from your production line?
Of course! All of our textiles are 100% cotton or organic cotton and we are newly launching an up-cycled home line with the left over scraps from our production! I am also conscious about how our items are packaged, minimizing the amount of labels, using recycled wrapping paper, and bio-degradable mailers. I produce in small batches, so once the items are sold out, the color or style may never come back, making it more unique. Some other eco-friendly options I have been looking into are other textiles such as hemp, linen, recycled cotton, up-cycled denim, and incorporating more pieces made out of deadstock. I think there’s always room for improvement in this area, and I’m constantly thinking of ways to be better.
How would you advise others wishing to leverage creativity for social change?
What I love about creativity is that there is no right or wrong, and the sky is the limit. You could specialize in the most logical or scientific field and still be creative. I think if you’re passionate about bringing change into the world, just go for it! You are your own best advocate, and no one will have the passion and tenacity like you would about a fight you believe in. If you’re angry or frustrated about something, use that anger to bring positive change.
I have been told numerous times that Irro Irro wouldn’t succeed, but that has pushed me to prove them wrong. It’s helpful to have clear goals about the change you’d like to see, then start planning from there. Bringing social change can be uncomfortable for some people, so while it may take a bit longer, keep up the perseverance. It has been a roller coaster since the beginning, but I wouldn’t have it any other way.
You’ve already accomplished so much with Irro Irro, having launched a mommy and baby line, as well as a number of accessories. How will Irro Irro grow from here?
Thank you. There is so much I want to do with the brand, with some bigger projects that has been in the works behind the scenes. But for now, my goal is an eco-lifestyle brand inclusive of adaptive lives – adding in more modern adaptive styles for adults and children. I am self-funded, so the growth is taking longer than I’d like. But, I also believe good things take time, and I’m enjoying the journey for what it is.
Lastly, would you care to share some of your favorite socially and environmentally conscious brands?
There are so many that I love and admire, but a few that I personally love because of the people behind the brand are Hey Moon Designs, Two Days Off, and Selah Collection.
This post may contain affiliate links. Please see my disclosure to learn more.
Gina Stovall is a climate scientist and the founder of the ethical clothing line Two Days Off. Her move from New York City to Los Angeles catapulted a series of changes that had her pursuing a slower, more intentional life, one which involves a balanced mesh between her practical implementation of climate solutions and her creative love for sewing. Below, we chat about her career(s), her thoughts on sustainability, a hobby-turned-side-hustle, her love for coffee and plant life, and mindful living, in general.
Sooooo, may we start at the beginning? Could you give our readers a little synopsis about who you are and what you do, in case they are not yet familiar?
Absolutely! I am Gina, and I am the founder and designer behind Two Days Off, an environmentally conscious clothing line. I am originally from NYC but relocated to Los Angeles with my partner a year and a half ago; shortly thereafter I founded my Two Days Off. My professional background is in geology and I build a career conducting climate change solutions and working with cities on implementing climate solutions. My concern for sustainability and their societal implications led to my personal interest in intentional and mindful living, minimalism, and conscious capitalism which I talk a lot about on my personal instagram. All of these interests and values are interwoven into Two Days Off.
Out of curiosity, how has being a climate scientist influenced the way you consume and purchase things?
I never saw consumption as a bad thing. As a scientist you learn that it is all about maintaining a balance within a system. The issue with climate change and environmental degradation is that we humans over-consume the planets resources, and do so at astonishing rates. I use to get anxiety thinking that I can’t consume anything if I want to help get humanity out of this mess, but that is unrealistic in the society we live in. Instead I just look with a critical eye first if I really need something or think it will bring significant value to my life. Then I consider how long it will last. Is it well made and can be used and passed down, or will I have to throw it out at some point. Next I consider the materials it is made out of. Will they biodegrade? Did someone destroy a habitat to make this? And finally I think of the embodied energy it takes to produce it and try to find a second hand option so I am not creating additional demand for a product that may exist already. I know if seems like a lot to consider, because it is! I think most people are “trained” to buy the cheapest, most readily available and well marketed option, but it is going to take a lot of people being a lot more considerate and pushing companies to produce products that are smarter for our species to survive the climate crisis.
I love the way you approach this. It seems to me that you have a very positive outlook on one’s ability to have an impact in preserving our environment. I, too, am a firm believer that our individual, everyday choices can make a difference. Would you mind sharing some of your best life hacks regarding a lifestyle of less waste.
I am very optimistic about our future. Peace activist, author and president of the SGI Daisaku Ikeda has said “Hope is a decision… even in the face of the severe crises confronting humanity today, I cannot side with the advocates of apocalypse. We can best negotiate the challenges we face when guided by hope, not when motivated by fear.” I completely agree. Humankind has immense potential. We already have all the technologies to solve the climate crisis, all that is left is to harness the will to implement them fast enough. My biggest hack on living a lower-waste lifestyle is to engage on the issues politically. It’s our policies and regulations that help drive forward the biggest impact and make it easier for us as consumer to have access to low waste-products. All the work shouldn’t be on the purchaser and the power we hold is to make our lawmakers hold companies accountable. Then I say vote with your dollar. Don’t support companies that are okay with sending you a bunch of plastic waste when there are great sustainable options out there for example. Two Days Off is a tiny business in the early stages and yet to turn a profit, but I have found a way to send eco-friendly packaging and use natural and recycled materials so big companies should too. And finally, reconsider if you really need something and buy only what you decided you do need or really want. Lastly, for the things you don’t want anymore, never throw them out. Repurpose, recycle, donate, et cetera.
While all of this is great, I can see how it can seem a bit overwhelming to someone just looking to start a journey of less waste. I was hoping to probe your mind on the importance of grace when it comes to sustainable living.
I love that you used the term grace, because that is precisely what we need to have with each other and ourselves when trying to live sustainably. If people are policing one another it will discourage more from making the small steps we need to overcome the environmental and social crisis we face. Success will be everyone imperfectly trying to be sustainable, not a handful of people doing it perfectly.
Let’s talk about Two Days Off! From where did the inspiration come? Was it born directly from your line of scientific work, or was it mostly a creative outlet that required exploring? Perhaps a marriage of both?
I have been sewing since I was a teen. I’ve always loved designing and playing with textiles so in that sense Two Days Off is a creative outlet. But my desire to create a business out of my hobby came a few years ago when I started learning about the fashion industry and fast fashion in particular. I had very little insight into the massive contribution to climate change fashion played, nor did I understand that most of the clothes I was purchasing came from the hands of garment workers working in unsafe and at times violent factories. I took making my clothes more seriously in 2016 and started to share it online. Over time and with the urging of friends I realized there may be a space in the slow fashion market for me. The slow fashion community is small and not everyone had the time or interest in making their own clothes so I wanted to contribute to the list of sustainable options out there and help shift the industry in my own way. I make all of my pieces from deadstock, essentially recycled, fabric here in LA. I take a lot of time designing and constructing pieces that are durable and hopefully timeless. I try to minimize waste, and any textile waste I produce gets recycled.
I have seen your clothing line and am absolutely in L.O.V.E. with the minimalist styles and stream-lined cuts. I, myself, own the Olivia top in white and the Suki crop top in Slate Blue. I love the versatility of both! As a person who tries to make getting dressed as simple a process as possible, do tell, what are your ideal criteria when it comes to your own clothing choices, and how does that translate into the pieces that you choose to make?
Thank you so much! I, too, want getting dressed to be simple, fast, and fun. I want to feel polished and even a bit elegant, but know that I will be comfortable all day. If I don’t notice my clothes except when I look in the mirror then I know that I am comfortable. I design clothes made from natural fibers that I know will breathe well, feel good on the skin, and last for years. I spend a lot of time sourcing my deadstock fabrics because it’s all about the handfeel, color and print for me. And lastly, I like to design silhouettes that are beautiful, unfussy, and all about the quiet details like a pocket here or a subtle neck line that hits at the perfect place.
You and I are very similar in that we have science-related professions by day and passion-driven projects by night/weekend/every other free moment possible. As a dentist-turned-baker who happens to write on the side, I often get questioned how my lifestyle could possibly reflect slow-living. And yet, it does. I often say that slow-living isn’t so much what we DO, but rather, HOW we do it. Would you like to share your perspective on how, despite a busy schedule, slow-living is still the lifestyle that you embody?
I think that your perspective is spot on for me too. When I lived in New York City I worked full time but had all my weekends and evenings and despite that I always felt on the go and busy. Since moving to LA and starting my business and working full time, sure I always have a lot to do, but I also have the balance of going to the beach and resting my mind or taking an evening to be inspired. I am not about rapid growth with my business, I want to do things true to my values and that takes time. I am growing slowly and enjoying the process. That’s how I live my life now, slowly and despite doing a lot I still think this is the mentality of slow living.
I see that you share the same affinity for indoor plants and coffee making as I do. What is your favorite plant and coffee drink (to make at home or order to-go on a busy day)?
My favorite coffee drink right now is a flat white! I love the frothy texture of the milk and am still working on getting that same quality of froth at home. Favorite plant is very very hard. I love all of my plant babies so much. But if I have to choose, I would have to say my monstera deliciosa because mine has had a major growth spurt recently after having a really rough winter. I finally found a spot in the house she just loves and I just love letting her take up as much space as she can (something I am learning to do more of!).
Do you have any references (books, articles, or podcasts) that you would recommend for those wishing to learn more about environmental solutions?
Yes! the books Sapiens by Yuval Noah Harari (I liked the audio book because it was so long!) and Goodbye, Things but Fumio Sasaki totally changed how I perceive my material possessions. And Drawdown by Paul Hawken is excellent to get a feel for what the solutions to climate change are so you can spread the word and advocate for them! I also love Simple Matters by Erin Boyle, she has a blog that inspires me to live more sustainably and her book is packed with solutions and lifestyle hacks.
Simple Matters is one of my favorite books. Erin Boyle is just amazing, and her book is part of what helped me be, not only okay, but absolutely in LOVE with a life of less. Last question: Where to next?
That’s a big question, I am one of those people with a pharmacy receipt-long list of next projects but immediately I have one major and ambitious priority. I want to make Two Days Off circular and share more of the process behind that. I am thinking about creative ways to handle waste and consider every aspect of my products, cradle to grave.
For those interested in Two Days Off clothing, may I be the first to say that her articles of clothing are so very versatile and comfortable. For those curious about how the styles fit a 5’1″ petite 30 year old, see how I styled them on my trip to Seattle, WA. I would highly recommend them and I’ve got my sights on Indya dress next! The first four photos in this post were captured by Summer Blues Collective, and the last four were captured by Two Days Off.
This post may contain affiliate links. Please see my disclosure to learn more.
I love promoting clothing brands that embrace slow fashion, which is to say that they make an effort to create products via ethical ways and/or with sustainable resources. Despite that fact, my closet is actually pretty sparse, according to some people’s standards. That wasn’t always the case. My closet used to be a monstrous mess. So much so, in fact, that there were clothes that I wouldn’t see for months, tucked away under piles of even more clothes, most of which I hardly wore. It took over a year of constant de-cluttering and re-assessing and letting go and organizing before I was able to get to a point of peaceful reconciliation with my never-ending closet. And still, I feel I have too much.
In the early stages of creating a curated closet, what I found most difficult was that for every hour it took me to de-clutter would be a two minute moment where I would feel the urge to buy something new and add it to the collection. At some point, I realized that this habit of shopping “just because I felt like it” was not only counter-productive, but also extremely wasteful and unnecessary. So along with my purging of excess clothing came this challenge for myself to nix the act of shopping all-together.
In all honesty, it began as a frugal challenged fired by the awareness of how much clothing is being deposited at our landfills. I figured that the benefits of abstaining from the addictive act of buying more clothing are multi-fold. Firstly, I save money. I used to work at a retail store in my late teens and early twenties and I distinctly remember walking out with a handful of clothes every week. I’d consider it good if I was able to limit myself to one item per week, a thought that makes me woozy now. Secondly, I am no longer fueling the industry of fast fashion. And lastly, I am ending the ridiculous cycle of buying and de-cluttering. Eventually, I pared down my closet in such a way that de-cluttering does not have to take up my free time every weekend.
This year alone, I have only made two purchases: A pair of sneakers and overalls, both from Eileen Fisher, both made on the same day. Prior to those purchases, I have not allowed myself an article of clothing for 8 months. Just recently (during Fashion Revolution Week 2018, in fact!), I have made the decision to not shop again for an entire year, in an attempt to model the curbing of the excessive demand for more clothing to be produced. Also, it will continue to help us in our efforts to do just as well this year with student debt as last year. The funny thing is, the more I challenge myself to not buy clothes, the easier it becomes to not buy other things too. The habit has spread to other aspects, and it really teaches one to make do without, and to be completely satisfied and proud of that decision. Plus, the results are undeniable. Next month is my birthday and two weeks after will be Mike’s birthday. Sometime in between, we will exit the $500,000s and enter the $400,000s with the student debt! I definitely wouldn’t trade this feeling for a trendy wardrobe.
Mandy Kordal is the founder of Kordal Studio, whose mission is to create garments in an ethical manner by paying their workers a fair wage, designing garments that are not trend-focused, and using natural and organic textiles. Their products are focused on knitwear made by experienced knitters based in both Lima, Peru & NYC. They create our garments using both handloom and Shima Seki whole garment knitting machines. Both processes create a fully fashioned product, meaning each piece is knit to the exact shape and there are no left over materials. All of their cut & sew wovens are produced in NYC and dyed at a local dye house in New Jersey.
How did you start in the fashion industry? What inflection point inspired you to start a sustainable company?
I studied fashion design at the University of Cincinnati’s DAAP program. During the course of the program, you are in school for half of the year and working in the industry for the other half. So, every summer and winter, I was traveling to a new city and working for fashion companies like Gap, Trovata, Hannah Marshall, etc. This was so helpful because I learned early on that I really loved working for smaller companies. After graduating I worked for a two years as an assistant designer, one year with Betsey Johnson and another year at Doori.
I don’t know if there was a specific point or moment that marked when I was inspired to start a sustainable company. I guess I approached starting my company the way I would begin any relationship. I wanted to treat the people I worked with well and with respect, to consider the impact on the environment, and to create beautiful quality clothing. Along the way, I worked freelance design jobs for larger companies to supplement my income and became very aware of the impact the fashion industry was having on the environment. The amount of over-sampling and textile waste alone was horrifying! In the end, I guess it was a combination of wanting to create a company that embodied my values and learning about the real impact this industry has on the environment, having our company be as sustainable as possible was the only option.
How did you find the courage to start?
I think any amount of courage came from my friends and family, who have been my champions since the beginning and I honestly couldn’t have started without their support and encouragement. But also, I was 25 when I started the company. Previously I had been working as an assistant designer making 30k a year in NYC, so I didn’t have much to lose! I was extremely lucky to not have student loans, I knew how to live in the city on very little money already, I didn’t have a family to support, etc. Those factors helped a lot! Not to say that is the only way, but it made the decision to start a little less scary.
What is Kordal’s mission statement? What do you hope to accomplish with your company, in terms of changing the way the fashion industry works?
Our mission is to create garments in an ethical manner by paying our workers a fair wage, designing garments that are not trend-focused, and using natural and organic textiles. Our hope is that our existence as an alternative to fast-fashion, along with many of the other sustainable brands out there, provides customers with a choice. We have the power to change things through our purchases. We saw it with the food industry! Even Walmart now carries organic products because more and more customers purchased it. If all of these smaller brands can prove that investing in sustainable fashion is not only important but also profitable, then we can shift the thinking of the larger companies as well. At least that’s the hope!
What requirements do you have to ensure a sustainable and slow fashion model?
My personal requirements are that all of our employees, vendors, makers are all paid a fair wage. That all of our fabrications and yarns are natural fibers that will eventually bio-degrade back into the earth, and as much as possible we are working with Organic Certified materials. We are also committed to reducing the amount of plastic use in our shipping and receiving, we recently made a switch to mesh reusable bags for all of our garments vs. working with poly bags.
In a very demanding industry such as fashion, how do you resist the pressure of creating for 52 seasons? How do you keep you and your brand grounded?
Ha! Oh man, creating just two seasons is already insane at times! Are there really 52 seasons? I think we’ve been lucky to work with boutiques that share the same values as we do. We don’t work with large department stores for example, so we’re able set our own pace, more or less. I also think we’ve been able to stay grounded because we don’t have investors or external influences pushing us to produce more things faster It’s been self funded from the beginning, which means our growth has been slow and steady.
How do you source fabric ethically? What other ways do you ensure ethical practices for your company?
We are lucky to have a great community of sustainable designers here in NY, so when I’m trying to source a new denim fabrication, for example, I don’t have to start from square one. I can reach out to friends in this group to help begin my research. For designers starting out, I would recommend the BF+DA sourcing library. They’ve created a great sourcing library for all sustainable fabric and yarn vendors! Other ways to ensure ethical practices is to look for certifications from your vendors, such as Fair Trade or GOT.
In what ways can consumer’s contribute towards making a change away from fast fashion?
Supporting smaller brands, asking the larger companies difficult questions, like “Who made my clothes?”, buying second-hand or vintage, and staying away from synthetic fabrics (they will stay in landfills for hundreds of years, just like plastic!).
What governmental policies do you feel could go into effect that could improve the fashion industry?
Import-Based Tax – I think if there was an tax on imported goods that would help level the playing field for domestic manufacturing.
Are there any particular podcasts or books about fashion that you could recommend to readers?
Conscious Chatter, this episode is really awesome!
Overdressed: The Shockingly High Cost of Fast Fashion
Julia Ahrens and Laura Ahrens is the sister duo that started Miakoda New York. Julia is a fashion designer who turned vegan and had a new-found interest in creating a company that treats animals, people, and the planet equally well. Her yogi instructor sis Laura inspired her, and together, they co-founded Miakoda.
What was the inspiration for starting Miakoda?
After going vegan, I no longer wanted to wear or create clothing that exploited animals and used animal fabrics/skins/fibers. I worked in the industry and felt so conflicted when asked to work with these materials. I tried to look for a company that I felt comfortable supporting and designing for, but there were so few 100%-vegan-companies and they weren’t hiring (and most were pretty small!). This was my initial reason for starting Miakoda. As I thought about what vegan fashion meant for me, I realized it goes beyond animals and includes the planet and other humans. I really wanted to work for a company that made me feel like I was making a difference by our planet in a meaningful way. I love fashion and I love designing, but design without purpose and reason felt extremely lack-luster to me and I really wanted to create something that felt meaningful and purposeful to me.
What values do you want to portray most in your company?
It is so important to us to portray the idea that humans, animals, and our planet are ALL important and it’s our responsibility to treat ALL of them well. With that message, we also want to encourage that NO positive action is too small. We value when consumers make a conscious decision. Whether you have learned to shop ethically and make sustainable choices, or if shopping with us is the first time you’ve ever heard of clothing made from bamboo… you’re making a difference and we value that!
What are ways in which Miakoda practices ethics and sustainability?
All of our garments are made from organic and sustainable plant based materials. No animals are harmed [a.k.a. no wool, no silk, no fur, no leather, etc] and no toxic chemicals are used to grow our fibers [only organic cotton here!]. We choose to only work with fabric suppliers who are equally as committed to monitoring their supply chain, providing safe work environments, and paying fair wages. We cut and sew our garments in an ethical NYC factory that we visit regularly. We truly believe that happy fibers sewn by happy workers create happy customers!
Name one thing that you love most about your work? What is the hardest thing about your job?
The thing I love most about my work is seeing people wearing and enjoying the clothing we create. It is so rewarding to create something that I am passionate about and seeing other people enjoy it! The hardest thing is reaching new customers and to make our mission reach more people.
How do you decide which factories you work with and how do you ensure that they are producing fairly?
We have worked with a bunch of factories in NYC. Before I work with them, I always visit the factory and check out what they’re all about. We are lucky to be based in NY, which is one of the safest garment centers in the world. Fair labor is hardly enforced overseas and there have even been instances of sweatshops and slave labor in California. We talk to the factory owner about labor and what they do to support the workers they employ. There a bunch of sure signs that a factory isn’t what they claim to be— when they don’t let you watch your garments be sewn [out-sourcing to cheaper factories while pretending to be making your garments is a real thing!], when you’re only allowed to stop in when the owner is there, and when they don’t welcome random visits to check-in. It’s important to talk to the factory owner, talk to the garment workers, and to keep your eyes open to make sure what you’re being told is actually what’s going on.
What are some challenges that you see in the fashion industry and how does Miakoda try to improve the industry?
There are so many challenges in the fashion industry at this point in time. We are so much based in a fast-fashion model which focuses on how much can we get and how cheap can we get it for. Garment workers are paid cents per garment sewn and consumers expect garments to cost dollars. Miakoda’s effort is to educate why this is horrible—not only for the workers slaving away to make the clothing, but for the planet as well! Our workers are paid a fair living wage, work normal hours, and are treated with kindness and compassion in a safe work environment. Our materials are high quality… grown with love and compassion for the planet as well as the workers harvesting them and the workers knitting them. We believe in quality not quantity—and quality doesn’t just refer to the craftsmanship of the garment, but to the lives of the workers involved in bringing the garment to life.
Do you believe purchasing power goes a long way with changing the way the fashion industry currently is, or is there something else that you would like to see happen in the future that can facilitate the change away from unsustainable and unethical practices?
I totally believe that purchasing power goes a long way! We’ve seen how the dairy industry has been deeply hurt by consumers purchasing more dairy alternatives and plant-based milks. Supply and demand is very real—companies can’t afford to make something that people aren’t buying. The goal isn’t to put these unethical and unsustainably companies out of business [per say] but to show them that people WANT sustainable and ethical clothing so that they can shift what they are doing to create a better future for our planet.
Why the focus on staple pieces and athleisure wear?
Whenever I bought specialty pieces in the past I saved them for ‘that special occasion’ or wore them a few times before my style changed and no longer loved them the way I did when I purchased them. Staple pieces can be loved for years and years no matter how your style changes. We choose to focus on athleisure because comfy clothes are the best clothing. I personally hate the feeling of getting dressed in the morning, leaving for the day, and an hour or so into the day feeling majorly uncomfortable in the outfit I picked. In the past I would look forward to going home so I could change into something comfy and take off my tight jeans, constricting t-shirt, itchy sweater, etc. I find that I am in SUCH a better mood when I wear comfy clothing—I feel more confident in myself and less irritable. Our goal is to make compassionate clothing, and personally, I don’t feel I can be the most compassionate human being that I can be when I’m super uncomfy in my clothing.
If you had to choose one word to describe your design style, what would it be?
Comfortable! 100% definitely. If it’s not comfortable I don’t want to design it or make it or wear it.
Miakoda is one of the few companies I have seen promote body positivity in their advertising. I think that is awesome! What started this idea and how do you try to create a good example of confidence for women everywhere?
Thank you so much! I really think it’s so incredibly important for humans of all shapes, sizes, and ethnicities to be represented in media. From a consumer’s point of view, I personally hate when I’m trying to buy a garment and I can’t even tell what it will look like on my body type. I think it’s so helpful for customers to see the garment on a bunch of bodies to be able to envision it on themselves. From a personal point of view—I am SO sick of black and white thinking that’s perpetuated in the media. The idea that only one body type is beautiful, or that only one hair color is beautiful, or that only one type of intelligence makes you intelligent, or that one lifestyle makes you successful. It’s simply not true and we don’t want to be another company falling into this mindset that you aren’t enough and perfect as you are! I’ve heard so many women say that they hate shopping online because looking at models makes them feel horrible about their appearance. Whether it brings up feelings of not being thin enough or not being toned enough or having smooth shiny hair or acne free soft skin… whatever it is, the thought that a beautiful, intelligent, kind human can look at the images we put out into the world and feel bad about themselves is horrifying to me [seriously!]. All of our models are beautiful… and not just because they’re “pretty” and because they’re “models” but because they are really wonderful humans [*disclaimer: we have been so lucky to work with really awesome models who are absolutely amazing!].
When do you feel most beautiful?
I feel most beautiful when I’m having a conversation with someone I love where I am just constantly laughing and so engaged in the conversation and enjoyment that it doesn’t matter if my eyeliner is running down my face from the tears in my eyes, if I’m making the “ugliest” laughing face, if my entire face is red from hardly being able to catch my breathe. It sounds corny, but it’s so true. The days I’ve felt the “ugliest” are the days when I try to make my outward appearance look the best. I can easily say that every time I’ve ever gotten my hair and make up professionally done and dressed up for a fancy event, I’ve felt horrible in my skin the entire day.
If you could teach a whole generation of younger girls one thing about the meaning of beauty, what would it be?
Beauty is immeasurable. It’s not black and white. It’s not a number. It’s not a color. It comes from being a good person. You can change your make-up, your body shape will change as you get older, you can cut your hair differently, but the way you talk to yourself and treat yourself and talk to others and treat others will make you feel more beautiful than anything else. I promise.
What is your current definition of success?
This is such a tough question. I hate to think of success as a monetary accomplishment, so I’ll say my current definition is how much of a positive impact are you having. Do you practice mindfulness and implement sustainable practices in your daily life? And do you treat yourself and those around you kindly? Money is important to live a comfortable life, but living a life you can feel proud of and that can impact others in a positive way will leave a much more lasting impression. I’ve never been to a funeral where someone boasted “We will miss XYZ person because they had a great career and made a lot of money.” It’s definitely more common to hear “This person always made us smile”, “This person had a great sense of humor”, “This person always thought about others”, etc., etc.
What are your top favorite books, articles, or documentaries that shaped your lifestyle or way of viewing the world?
Eating Animals by Jonathan Safran Foer and The True Cost take the cake for most influential shapers of my lifestyle.
What legacy would you like to leave behind?
I want Miakoda to be my legacy…. to be remembered for making an impact on this world and on an industry [fashion industry] that so desperately needs reshaping.
Fashion trends are a funny thing. Always, I’m reminded of the day I sat in my college biology class and watched hundreds of lemmings following each other until they’ve all jumped to their perilous death in a state of herd mentality amidst a migration. I think back to my own succumbing to the scrunchy frenzy, the bell bottoms fad, the constriction of skinny jeans, the poofiness of fur vests, et cetera, et cetera. If these trends seem a bit outdated, well, it may be because at some point, I kind of got tired of following, perhaps shortly after watching cute lemmings jump off a cliff. I must’ve said to myself, “Let me be a lemming no more!”
I spent 7 years of my late teens and early twenties in a shopping mall, because that’s where I worked. I spent five of those years working at a retail store. Four of those years, I held the titles of merchandise specialist and visuals specialist. This endowed me the responsibility of displaying products in such a way that makes them appealing to buy. I enjoyed my work because I usually had autonomy over it, working solo in the wee hours of the morning before the mall doors opened to thousands of customers. I was creating beautiful imagery with my work, highlighting certain products in covetable ways. Suffice it to say, I know all about trends.
I know how fast they come about,
How forcefully they are pushed into people’s minds,
How they can shape a person’s wants even before walking into the store.
I have seen them fly off shelves,
The same day they are placed.
I’ve seen disappointment in people’s faces,
when they come a day too late.
I also know how fast they fade,
For the next week, I am back at my job,
Placing a new “It” thing to be chased.
I am not above fashion trends, in the sense that I, too, fell for every single one of them. However, over time, I started following the beating of my own drum, in fashion and other things, and I kind of fell out of sync with fashion trends. As I grew older and delved into de-cluttering and implemented “slower fashion”, I found that fashion trends leave me feeling a bit sick. For one group of people to sway an entire population’s opinion on what is “beautiful”, it has got me wondering whether we’ve got ourselves a real-life state of Panem in our midst. The Capitol would be proud.
One day, my I was walking in the mall as my twenty-six-year-old self, when I saw a large quote plastered on the wall.
“Fashion is about dressing according to what’s fashionable. Style is about being yourself.” -Oscar De Le Renta
I remember stopping in front of the escalators and turning to fully face the words, re-reading the quote multiple times. I had flashbacks of the discomfort of skinny jeans, the itchiness of colored stockings, the chafing of jelly shoes, and the hazards of five-inch platform clogs. I remember feeling not-quite-myself when wearing clothes that someone else decided looked good. I, admittedly, was a bit loony for thinking Aviator glasses can look good on everyone, and that I had to buy corduroy pants in every Fall color. There were times where I also felt short of “enough”. The V-neck tee craze had me buying V-necks in multiple colors, and then lamenting my pre-teen bod that had nothing to show off in a V-neck. But they had everyone wearing V-Necks, even the men.
I looked down at my own outfit that day and knew that I was doing something right. I had on a grey sweater over a black tee and my favorite denim. This post isn’t to brag that I’ve done away with vanity all together. I am human, and I still look in mirrors, you know. But I want to look in a mirror and see myself. I still appreciate being polished at times, and elevated, and all-together looking F-I-N-E. But I don’t want to look good only momentarily, until the next trendy thing comes along. Before you know it, you’ve got the trends running the show. Once the new IT thing comes out, whatever IT thing you wore yesterday should no longer be worn, lest you be mocked for being behind the times or wearing something that is so ridiculous that, why again did we think that was cool?! Instead of having the previously 2-4 seasons a year, fashion now has 52 seasons a year, with new trends being released each time. Trends keep you reaching for the next thing, and like life, it’ll have you in quite the chase. It’s a little too exhausting for my style.
So I’ve let the trends go. I’d hate to say that I avoid them completely, for if there is something that I happen to like wearing (and always have liked wearing), and then some guy up in the cloud somewhere decides that this thing is trendy, I’m not going to go out and start renouncing the thing all-together! No, I just let trends do their own thing in a space separate from mine, and I’ll be over here, singing my own tune.
So if you’re looking for curating closets advice, here it is. You do you. You find whatever expression makes your little heart happy, whatever combo you find comfy, and you just remember that your biggest accessory is found in your smile and the way you carry yourself and how you treat others. That’s all the advice I can give you, and I hope it helps you in your curating, to let go of some things that you have been holding on to, maybe because a hypothetical someone once told you you needed to.